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Privacy Policy

Privacy Policy for Viking and Swiss
Effective Date: 13/10/2025
Jurisdiction: United Kingdom (UK GDPR)

Welcome to Viking and Swiss. We’re committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect
We may collect the following types of personal data:

  • Identity data: name, username, date of birth
  • Contact data: email address, phone number, billing and shipping address
  • Transaction data: order history, payment details, delivery records
  • Technical data: IP address, browser type, device information
  • Usage data: site interactions, preferences, cookies

2. How We Use Your Data
We use your personal data to:

  • Process and deliver your orders
  • Manage your account and preferences
  • Send updates, offers, and newsletters (only with your consent)
  • Improve our website and services
  • Comply with legal and regulatory obligations

3. Lawful Basis for Processing
Under UK GDPR, we process your data based on:

  • Contractual necessity (e.g. fulfilling your orders)
  • Consent (e.g. marketing communications)
  • Legal obligation (e.g. tax records)
  • Legitimate interests (e.g. website analytics)

4. Cookies and Tracking Technologies
We use cookies to:

  • Remember your settings and preferences
  • Analyse site traffic and usage patterns
  • Enhance your browsing experience

You can manage your cookie preferences through your browser settings.

5. Sharing Your Data
We only share your personal data with:

  • Payment processors (e.g. Square, Stripe, PayPal)
  • Delivery and logistics providers
  • IT and hosting service providers
  • Legal authorities when required

We do not sell your personal data to third parties.

6. International Data Transfers
If we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions approved by the UK government.

7. Your Rights Under UK GDPR
You have the right to:

  • Access your personal data
  • Correct inaccuracies
  • Request deletion of your data (“right to be forgotten”)
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise these rights, please contact us at Customer.service@vikingandswiss.co.uk

8. Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect personal data from minors.

9. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with a revised effective date.

10. Contact Us
If you have any questions or concerns about this policy or your personal data, please contact our Data Protection Officer at Customer.service@vikingandswiss.co.uk